About Tom

Tom Cuthbert is one of the leading industry voices in the battle against pay-per-click advertising fraud. He developed the Click Fraud Index™, the first and largest service of its kind that advertisers use to monitor online advertising campaigns for click fraud. It’s also the first service to report accurate monthly and quarterly data on the overall industry-wide click fraud threat level.

Tom has spoken on the topics of pay-per-click advertising and click fraud at top industry events, including ad:tech and the Search Engine Strategies conference. He has also appeared as a click fraud industry expert on CNBC and Bloomberg television. Tom is frequently tapped by leading newspapers and magazines and his views on click fraud have appeared in the Wall Street Journal, BusinessWeek, Red Herring, Financial Times and Associated Press.

As a key member of the Interactive Advertising Bureau (IAB) Click Measurement Working Group, Tom is working with Google, Yahoo!, Microsoft and top advertisers to develop the industry’s first click fraud measurement standards. He also founded the Click Quality Council, which represents more than 90 leading advertisers who work together to provide advertiser input into the development of industry click quality measurement standards.

Tom currently serves as president and founder of Click Forensics.  He previously co-founded OPTIMAL iQ and currently serves on their board of advisors. 

Tom has a love for basketball and works with several NBA players in marketing sponsorships, camps and  charitable events through the Texas based sports marketing firm, MPower Sports.  He enjoys blogging on topics ranging from the NBA to online advertising, travel, social media and coffee.